Privacy policy

Last updated: May 2026

Tokyo Lifestyle ("we", "us", or "our") operates the online store at tokyolifestyle.online. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from us, and how we use digital advertising technology — including Meta (Facebook) tools — to reach our customers.

By using our website, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We may collect the following categories of personal information:

Contact details: name, phone number, email address, shipping and billing address
Payment information: payment method details (processed securely via Shopify Payments — we do not store full card numbers)
Order and transaction data: items purchased, order history, returns and exchanges
Account information: username, password, preferences
Device and usage data: IP address, browser type, pages visited, time spent on site, referring URL
Advertising interaction data: whether you clicked an ad, viewed a product, added to cart, or completed a purchase — collected via tracking pixels described below

2. Meta (Facebook) Pixel and Advertising Technologies

We use the Meta Pixel (also called the Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. ("Meta"), on our website. The Meta Pixel allows us to:

Track visitor actions on our website (page views, product views, add-to-cart events, purchases, and other interactions)
Measure the effectiveness of our Facebook and Instagram advertising campaigns
Deliver relevant advertisements to people who have visited our website or shown interest in our products (remarketing / retargeting)
Create Custom Audiences — groups of people who have interacted with our website — so we can show them relevant ads on Facebook and Instagram
Build Lookalike Audiences — new audiences who share characteristics with our existing customers — to expand our reach to potential new customers
Optimize our ad delivery using Meta's machine learning systems

What data the Meta Pixel collects

The Meta Pixel may collect the following types of data from your browser when you visit our site:

HTTP headers (IP address, browser information, page location)
Pixel-specific data (Pixel ID, cookie data)
Button click data and form field names
Standard events such as ViewContent, AddToCart, InitiateCheckout, Purchase
Hashed versions of your email address or phone number (if you have provided them and are logged into Facebook)

Meta Custom Audiences from Customer Lists

We may upload hashed (one-way encrypted) versions of customer email addresses or phone numbers to Meta to create Custom Audiences for advertising purposes. These hashed values cannot be reverse-engineered to reveal your original information. This practice is governed by Meta's Custom Audience Terms.

Legal basis and opt-out

Our use of the Meta Pixel is based on our legitimate interest in marketing our products to people who may be interested in them. You can opt out of interest-based advertising from Meta at any time:

Visit your Facebook Ad Preferences page
Use the Digital Advertising Alliance opt-out tool
Enable a browser-based opt-out tool or privacy extension

For more information on how Meta uses data, see Meta's Privacy Policy and How Meta uses data for advertising.

3. How We Use Your Information

Order fulfillment: processing payments, shipping, and handling returns
Customer support: responding to inquiries and resolving issues
Marketing and advertising: sending promotional emails (you can unsubscribe at any time) and showing relevant ads on Facebook, Instagram, and other platforms
Analytics and improvement: understanding how customers use our site so we can improve it
Legal compliance: meeting obligations under applicable law

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Shopify: our e-commerce platform provider. See Shopify's Privacy Policy
Meta Platforms, Inc.: for advertising purposes as described in Section 2 above
Delivery and logistics partners: Pathao, Redx, SA Paribahan, Sundarban Courier, and similar services — for the purpose of delivering your order
Payment processors: to securely process your payment
Legal authorities: when required by law or to protect our rights

5. Data Deletion — Your Right to Erasure

You have the right to request that we delete the personal information we hold about you. This includes:

Your account information and order history stored on our platform
Your contact details used for marketing communications
Any hashed data we have uploaded to Meta Custom Audiences

To request data deletion, contact us at:

Email: privacy@tokyolifestyle.online
Facebook Page: Tokyo Lifestyle on Facebook
WhatsApp: Available via our website contact page

We will process your deletion request within 30 days. Please note that we may retain certain information as required by law (e.g. financial transaction records) or for legitimate business purposes (e.g. fraud prevention).

If you used Facebook Login or interacted with our business through Facebook, you may also submit a data deletion request directly through Facebook:

Go to your Facebook account Settings
Navigate to Apps and Websites
Find Tokyo Lifestyle Marketing API and click Remove
Select Delete all activities

6. Cookies

We use cookies and similar tracking technologies to improve your experience on our website and to serve relevant advertisements. These include:

Essential cookies: required for the website to function (cart, checkout, login)
Analytics cookies: help us understand how visitors use our site
Advertising cookies: used by the Meta Pixel and similar tools to deliver relevant ads

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.

7. Data Security and Retention

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no internet transmission is completely secure.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Order records are typically retained for 5 years for accounting purposes.

8. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.